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How do you ensure member retention among defense contractors?

Continue delivering what they tell you is the biggest benefit of membership and make it even better.

THE ASK

Maintain a high retention rate and meet members’ needs.

THE IDEA

Build off of member feedback that networking is one of the biggest benefits of membership. Monopolize the upcoming annual meeting. Ahead of it, offer members an opportunity to get their companies in front of a large number of subcontractors and teaming partners. The offer? Run a discounted ad in the organization’s monthly trade publication, read by defense contractors, because it will be released in conjunction with the organization’s National Conference where they’ll be present.

RESULTS

Filled all ad slots and maintained an 85% retention rate.