Kid's ENT campaign feature article
Kid’s ENT campaign
How do you increase awareness surrounding kid’s ear, nose, and throat issues and encourage caretakers to seek critical specialty care?
Carry out a strategic five year campaign, focused on specific action addressing these goals.
THE ASK
Increase parent awareness and pediatric referrals for ENT care.
THE IDEA
Create accessible and accurate parent and provider facing materials including fact sheets and patient leaflets, as well as an extensive section of the Academy’s website, dedicated to pediatric issues specifically, that will cement the Academy as a trusted source of reliable information.
RESULTS
Increased web engagement, pediatric referrals, and provider requests for patient education materials still in use.