What if the American Academy of Otolaryngology’s Kids ENT campaign was reimagined to incorporate social?

That’s just what I did for an assignment in the UW Social Media Marketing certification course I took, utilizing Instagram, Facebook, and YouTube. Below, are mock ups of how several posts from the content calendar would look.

30-Day Content Calendar

Day Platform Content Type Post Title/Theme

1 Instagram Carousel "5 Signs Your Child Might Need an ENT"

2 Facebook Poll "How many ear infections are too many?"

3 YouTube Video "Why Does My Child Keep Getting Ear Infections?"

4 Website Blog "Should I Worry About My Child’s Snoring?"

5 Instagram Story quiz "Healthy ears” (In the style of the game telephone where ear health facts stack up and ranking them true or false leads to the clear message or the

warbled message

6 Facebook Infographic Share "Top 5 Signs Your Child Needs ENT Care"

7 YouTube Short "ENT in 60 Seconds: Tonsils 101"

8 Instagram Story Quiz "Cold or Allergy?" (In the style of the game Hungry Hippo where players “swallow” the correct answer)

9 Facebook Story Patient story: "Maya’s First ENT Visit"

10 Website Toolkit Launch New Parent ENT Toolkit

11 YouTube Explainer Video "What Happens at a Pediatric ENT Visit?"

11 Facebook Event Promo Live Q&A Preview

13 Instagram Reel "Before & After: Ear Tubes"

14 Website FAQ Tonsil and Adenoid Removal Guide

15 YouTube Q&A Video "Does My Child Need Ear Tubes?"

16 Facebook Live Pediatric ENT Q&A with a Specialist

17 Instagram Mythbuster Story "Do Tonsils Grow Back?"

18 Website Blog "Speech Delays: When to See an ENT"

19 YouTube Short "ENT in 60 Seconds: Swimmer’s Ear"

20 Facebook Parent Testimonial "ENT Helped My Son Sleep Again"

21 Instagram Carousel "ENT Conditions by Age: Infant to Teen"

22 Website Landing Page Update Pediatric ENT Resource Hub

23 Facebook Infographic "Allergy vs. Cold"

24 YouTube Interview Influencer collab: ENT Myths Debunked

25 Instagram Reel "Sneezing or Something More?"

26 YouTube Video "Sing a Song." (The song plays while text about voice health is displayed)

27 Website Case Study Real family ENT success story

28 Instagram Story Quiz "Fact or Fiction: The Nose Knows” (In the style of Pinnochio where the nose graphic grows for fiction)

29 YouTube Short "ENT in 60 Seconds: Hoarseness"

30 Facebook Recap Post "Top Moments from #TinyENTBigHealth Campaign"

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Kid’s ENT campaign

How do you increase awareness surrounding kid’s ear, nose, and throat issues and encourage caretakers to seek critical specialty care?

Carry out a month long interactive “Eyes and Ears, and Mouth and Nose” social campaign, focused on specific action addressing these goals.

THE ASK

Increase parent awareness as measured through and increased engagement rate and pediatric referrals for ENT care.

THE IDEA

Utilize Instagram, Facebook, and YouTube to engage caregivers around children’s ENT health through informative posts for the"Eyes and Ears  and Mouth and Nose!" campagin, a playful, educational spin on the children’s song ‘Head, Shoulders, Knees, and Toes’.

RESULTS (assumed as this is a mock campaign)

1.       Increased engagement rate by 1%.

2.       Achieved 200 unique interactions (likes, shares, comments) over 4 weeks, across YouTube, Facebook, and Instagram.

3.       Over 4 weeks, achieved a 15% increase in traffic to enthealth.org